There were ripples of laughter heard throughout many pubs during the week at the thought of 450 kegs being driven (read: stolen…) out of the Guinness Brewery in Dublin in the middle of the day and away into the distance.
But what can the opportunistic and brazen thief do with a truckload of Guinness, Budweiser, Carlsberg and Harp?
Well, we’ve put our heads together and come up with some suggestions, starting with the most obvious:
- Drink them. the average shelf life of a keg is 40-60 days, meaning the thief/thieves will have to drink at least 7.5 kegs a day (660 pints) before they start to go bad.
- Sell them to Publicans at a reduced price. But how likely is it that this could take place on the scale needed to shift all kegs without Guinness reps/line cleaners/delivery men spotting something odd?
- Sell them back to Guinness at a reduced price…(unlikely)
- Hold a Keg Throwing Competition. It has already been done though. Check it out here
- Melt them down. With the increasing price of steel, these kegs could fetch a pretty penny on the black market. No joke. Check out more here
- Give them as Christmas presents. You will need a lot of friends though, who are willing not to ask any questions.
- Make 225 classic beer garden benches with the aid of a plank of strong wood atop two kegs. 225 benches might arouse suspicion though.
- Reverse the truck back into the brewery (again in broad daylight) as if nothing ever happened. (risky…)
Any other ideas….? One cynical blogger reckons this could be a very clever marketing ploy by Guinness. After all, could they have achieved this level of exposure for €64,000 any other way?
