When is “Room Only” not “Room Only”?

….When it’s Bed & Breakfast….

 

Sign outside a Galway Hotel….

 

…so is it Room Only or Bed & Breakfast?

 

Should Design be Design Led?

Design Should be strategy led, not design led. Sounds simple but is it? You see, most operators are not ‘experts in design’ and most designers are not ‘expert in operations’ To use a hospitality pun; a recipe for disaster!
Any successful design should have real emotion, a sincere connection with it’s audience and be absolutely appropriate to who they are. In other words, design for a reason, not just because it’s a ‘pretty picture’
Get it right, people will come. Get it wrong, you might just kill your business. But here is the trick! If I can ask you ‘why?’ and you can answer with a carefully thought out reason, you are on the road to a successful design solution. If the answer is “looks good”? there may be trouble ahead.
The moral? Before you ‘design’ have a plan. It’s just another word for strategy really!