The recent media swarm and consumer backlash around the publican/drink driving issue has created a situation where public opinion strongly opposes any comment made by rural publicans in respect of assistance for their business. Indeed, we are becoming almost immune to sound bytes from the Vintners Federation et al.
In our haste to pronounce that “The Publican has had it good for long enough…..” and such similar comments, we are failing to recognise the two real issues:
1. No Publican wants to be responsible for, associated with, known for causing or accomplice to death on the roads. On a purely economic level, the publican does not need to lose an already dwindling rural customer base but in such a community where everyone knows everyone, such a death would affect the entire community.
2. Random Breath testing and Drink Driving Laws are a hurdle, not a brick wall. Everyone in society, whether willing to admit it publicly or otherwise, agrees that a family with all siblings around the table for dinner instead of in a mortuary is favourable and that random breath testing and drink driving laws are actually contributing to maintaining the status quo of many families.
Yes, laws have changed, enforcement has increased and mindsets are shifting, however, economic factors and legislative changes have impacted business since time immemorial. Publicans themselves have contended with and adapted to business changes such as the smoking ban and every business sector has had it’s own cross to bear at some point in it’s history. Cigarette Manufacturers have lost (rightly so, many will agree) the right to advertise or be associated with certain sporting events. The smoking ban also had a large impact on cigarette machine suppliers in Ireland.
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