In a bar yesterday for lunch, it reminded me that staff need more than a basic wage to sell your drinks and serve your food. After all, staff rarely have the same enthusiasm or drive for their work like you do as the business owner. I was reminded of this when a staff member came to remove my empty glass in the mddle of my lunch, but didn’t offer me a refill. Had she offered, I would have taken another soft drink.
With staff members on duty, serving additional drinks doesn’t cost any more. So what can you do to make them more productive? Well training is obviously the first step; showing staff that upselling and increasing sales is part of their duties is the first step, followed by supervision. However, in my experience incentives work the best.
Modern cash registers/POS systems can track sales per staff member so that at the end of any shift, you will see at a glance which staff members are generating revenue. Why not offer a monthly bonus to staff based on the revenue they have generated. Perhaps a small percentage of their takings? Staff members who see that heir upselling results in increased wages will certainly make more of an effort with customers. You will see then which staff are motivated and which staff are not buying into the system.
What else should you consider?
Make sure to rotate where you assign staff so that all staff get a fair share of customers and that no staff member is left working in areas where they have no chance to generate extra takings.
Let us know how you all get on….